Driver Offer Advisor

Guides

Dollars per hour or dollars per kilometre?

5 min read

Ask ten drivers how they judge an offer and you will get two answers. Half go by dollars per kilometre, half by dollars per hour, and both camps are certain the other is missing something.

They are both right, which is the useful part.

What each one is good at

Dollars per kilometre is a measure of what the driving costs you. Your fuel, your tires and most of your depreciation are consumed by distance, so a rate per kilometre tells you whether a trip pays for the wear it puts on your car.

Dollars per hour is a measure of what your time is worth. You cannot drive two trips at once, so every offer you accept spends the only genuinely limited thing you have.

What each one hides

Take two offers that both pay $24.

Offer A: 40 km, 38 minutes. That is $0.60/km and about $38/hour.
Offer B: 8 km, 35 minutes in traffic. That is $3.00/km and about $41/hour.

Judged per kilometre, B looks like five times the trip. Judged per hour they are nearly identical, and B is marginally better because it barely wears the car. Per-km alone would have you chasing distance; per-hour alone would have you indifferent to a trip that costs five times as much to drive.

This is the general shape of it:

Use both, with a floor on each. A trip has to clear your hourly floor and pay for the distance. Most bad offers fail one of the two obviously, which makes the decision quick.

The kilometres nobody pays you for

Both numbers are usually calculated on the paid trip, and both are wrong for the same reason: the job starts when you accept, not when the rider gets in.

A $24 fare over 40 km with a 12 km pickup is not $0.60/km. You are driving 52 km and being paid for 40, so your real rate is about $0.46. That pickup burns fuel and tires like any other distance, and the minutes count against your hour too.

Always work from the total distance and the total time, including getting there and any waiting once you arrive. It is a less flattering number and it is the true one.

What neither number can tell you

Even calculated properly, both rates describe the trip in isolation. The trip does not happen in isolation.

A workable rule

Set two floors and check them in this order:

  1. Does it clear my hourly floor on total time, including the pickup? If not, it is a no, however good the per-km rate looks.
  2. Does it clear my cost per kilometre on total distance, with enough margin to be worth the wear?
  3. Where does it leave me? If the first two are marginal, this decides it.

That takes about four seconds once your two numbers are memorised, which is roughly the time an offer gives you.

You can practise on real offers with the trip calculator. Driver Offer Advisor runs the same logic on every offer automatically, with your costs and your rules, and tells you which of the three tests it failed.

Driver Offer Advisor does this maths on every offer.

Join the free beta →

iPhone only · free during the pilot · how it works

Not ready to install?

Leave your email and we'll tell you once, when the app reaches the App Store. No newsletter, no other emails.

More guides

General information for Canadian rideshare drivers, not financial, legal or tax advice. Advisory only. Not affiliated with Uber or Lyft. No earnings are guaranteed.